Heart Zones, Inc. has seen a record growth pace this year and reached a new milestone with 250 locations across the United States using the Heart Zones System.
The Heart Zones System, an innovative technology that uses wearables and smart tracking to make training at fitness clubs more engaging and efficient, has set a record growth pace for Heart Zones, Inc. in the first 10 months of 2016. The California-based company chalked a 400% growth year-to-date, which can mostly be attributed to the Heart Zones System technology.
The platform reflects the widespread trend of using wearable technologies to support users and enable them to train smarter. Wearable technologies became the top fitness industry trend in 2016 according to a study conducted by the American College of Sports Medicine. Offering immediate feedback to keep users motivated and informed, they have overtaken such popular activities as bodyweight training and interval training to claim the number one spot. The wearables used by Heart Zones include heart rate monitors, cycling sensors and step trackers.
The heart rate training leader has also reached a new milestone, with 250 locations using the Heart Zones System to motivate and engage members to improve their fitness level and health. Developed for training in group settings, the technology uses apps and wearables for training and assessment in fitness and health clubs, cycling studios, specialty health facilities, PE classrooms, and physical therapy clinics.
Heart Zones was founded in 1993 by Sally Edwards, MA, MBA, a professional athlete, exercise scientist, author and entrepreneur, and has delivered a range of scientific-based heart rate training solutions for athletes, coaches and fitness enthusiasts over the past 25 years. The Heart Zones System offers a complete fitness solution, with hardware, software and sensors that make the group training technology exceptionally flexible and participant-friendly.
“The Heart Zones System and its programs start with data collection using our biometric sensors and displays, then adds to that explanations of what the numbers mean, and finally provides the individualized exercise prescription - that is the magic sauce of long-term fitness success - staying on a program,” said Edwards.
Driven by its mission to “Get America Fit,” Heart Zones aims to become the market leader in group fitness solutions and also a thought leader in the world of fitness and health. In addition to offering cutting-edge solutions for fitness clubs, the company provides multimedia educational resources, fitness hardware and software, and training certifications. It is the only company that was granted a federal patent for its heart rate training methodologies.