Ubisoft teamed up with Coca Cola to organise a surprise event in London and bring the Just Dance Now experience to the Piccadilly Circus. The game was displayed on the iconic giant screen, inviting the crowd to join in the dance, and the square was soon transformed into a huge dance floor.
Just Dance Now allows users to play the popular dance game anywhere, anytime. All they need is a smartphone, an Internet connection, and the Just Dance Now app. The app turns the users' smartphone into a motion controller, lets them record their friends, share their own videos on Facebook, and challenge their Facebook friends. Ubisoft's Ubi Bluestar technology allows an unlimited number of dancers to play together at the same time. Just Dance Now lets players access their personal stats directly from the app. The app works with the iPhone, iPod Touch, and Android devices.
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