KaBOOM! Teams Up with Imagine Toys to Launch Active Play Toy Collection

KaBOOM! has partnered with toy retailer imagine toys to launch a new collection of toys designed to inspire active play in children.

The national non-profit KaBOOM! and specialty toy retailer imagine toys have teamed up to launch a new toy collection, designed to keep children engaged in physical activity and tickle their imaginations. The new 29-item Go Out and Play Collection was created to deliver a fun experience not only to kids, but to the entire family.

Founded in 1996, KaBOOM! is a non-profit organisation whose goal is to provide children with opportunities to play actively every day by creating a fun play environment within walking distance of every child in the United States. The organisation has so far successfully mapped more than 100,000 places to play and built over 2,400 playgrounds across the country.

Darell Hammond, KaBOOM! Founder and CEO, said, "Kids need a balance of all types of active play, every day, to help them become happy, healthy and successful adults. We know that play can transform children – from sedentary to physically active, bored to mentally active, and solitary to socially active. The Go Out and Play Collection is perfect for exercising kids – bodies and minds."

The toy retailer imagine toys is focused on delivering unique toys that motivate kids to exercise and use their imagination. Holly Ringle, imagine toys president, said, "We are thrilled to partner with KaBOOM! on this new collection, which helps raise awareness of the cause of play while offering parents great new products."

The Go Out and Play Collection is available for purchase at imaginetoys.com. A percentage of the profits made from every purchase will go back to KaBOOM!