Nintendo of America has expanded its partnership with Norwegian Cruise Line (NCL) to offer Wii U consoles and active games to the passengers fleetwide.
Nintendo of America and Norwegian Cruise Line (NCL) have announced an expansion of their partnership to feature Nintendo's Wii U console fleetwide, in all ships' youth centres and atriums. Passengers will be able to enjoy playing the active games available for the Wii U console and to participate in a number of events and competitions on board the ships throughout their cruise.
The Norwegian Breakaway is one of the ships using Wii U consoles during its seven-night cruises from New York City to the Bermudas. The ship holds 4,100 passengers and has 1,600 crew members. Dan Olsson, Norwegian Breakaway Cruise Director, says, "The Wii U has been integrated into the cruise experience. Not only are the consoles offered within the kids and teens program, we also offer a console experience inside the atrium at different times during the cruise. The screen takes up two full decks and is 18 feet high by 24 feet long."
Nintendo and Norwegian Cruise Line first teamed up in 2007, when the gaming company's Wii systems were introduced to Norwegian's fleet. The interactive games available with the Wii U system are suitable to users of all ages and the system complements NCL's Freestyle Cruising well. The Wii U consoles allow guests to enjoy a wide range of fun activities, from party, puzzle, and strategy games to action, adventure, racing, and sports.
"We find that the Wii U systems are very comfortable for anybody to play, including older guests and those that aren't used to gaming that wouldn't be familiar with a controller-type device," explained Olsson, 33, who grew up playing video games himself. "The Wii U is very simple to just pick up and play, so that's why it's so popular."
The active games are very popular among the guests. If there is a competition or gaming taking place in the atrium, passengers will stop to watch other guests play games like Just Dance on the large screen. Ubisoft's dance game allows four players to dance simultaneously and, even when guests are not looking to try it out for themselves, Norwegian has a pair of activities personnel around to keep the music playing.
The Norwegian Breakaway has integrated other consoles – the Xbox 360 and PlayStation 3 – into its entertainment activities, as well as an interactive dance floor for children, allowing them to exercise and have fun with their peers.
Andrew Greig, youth counselor on the Breakaway, said, "The interactive dance floor is part of our programming here. It's just a cool interactive experience for the kids and we use it during multiple times a week to give the kids something cool that they haven't seen before." He added, "It's programmed with different active games like dodge ball, where the game throws out balls and you have to try to run around and escape them. If you get hit by one then it blows up and that player is out. There are also other games like jump rope, a bug invasion game, Pong and Breakout. There are over 30 different activities that you can do with it."