SIA Interactive developed several fun interactive games for the Beldent Sensation Truck, which is travelling across cities in Argentina to promote its brand with various attractions. SIA contributed entertaining games including Step Race and a Guitar Hero game to the campaign. The company also developed an accreditation system and implemented RFID (radio-frequency identification) to allow fans to say how much they “liked” the brand.
SIA Interactive specialises in experiential marketing, creating experiences that add fans to brands and finding innovative ways to enable brands to communicate with new audiences and connect with existing customers. The company develops solutions like advergames and interactive vending machines for use at public venues and events to allow brands to establish a new kind of dialogue with potential customers. SIA's technology partners include global giants like Microsoft, Intel and Adobe.
Watch the video to see the games the company developed for the Beldent Sensation Truck, and the response they got from participants.