The Body Bike is one of the fitness machines used in The Project: Immersive Fitness, introduced by Les Mills and Reebok in London in late May. The Project: Immersive Fitness is a completely new fitness concept, one that combines technology, creative design, and exercise education. The concept immerses participants in cinema quality video content displayed on the screens of a pop-up studio that will be travelling on a promotional tour across Europe until October. Cycling class participants may be challenged to ride up steep glaciers or race across a digital velodrome. The Danish indoor bike manufacturer Body Bike International designed a special unit for the event, the 33 Body Bike Supreme.
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