EuropeActive Announces 5th International Standards Meeting

EuropeActive has announced the 5th International Standards Meeting (ISM), which will be held in Amsterdam on October 14 and 15, 2014.

EuropeActive, formerly EHFA, has announced the dates for the 5th International Standards Meeting (ISM), to be held in Amsterdam in the Netherlands on October 14 and 15. The location for the 2014 event will be the HealthCity Club Amstelveen.

The International Standards Meeting has become an important event for cooperation in the global fitness industry, drawing a lot of interest among experts in the field and providing industry professionals with opportunities to network and share insights into standards-setting and delivering fitness certifications.

ISM 2014 will focus on the overall theme, The Future of Fitness – Challenges between Standardisation and Commercialisation. The program at the event will include keynotes and roundtable discussions of key issues related to standardisation, such as ways of dealing with various fitness trends, emphasizing social skills without neglecting the technical components, and the potential of training courses for new target groups.

The speakers delivering keynotes at the 2014 event will include Graham Melstrand, Vice President of Corporate Affairs, American Council on Exercise, Dr. Brian Bagioli, Executive Director of the National Council on Strength and Fitness (USA), Richard Cotton, National Director of Certification and Registry Programmes at American College of Sports Medicine, and Dr. Paul Bedford, Customer Experience Consultant at the University of Bath, Middlesex University (UK).

The key areas to be covered in roundtable discussions will include the challenges in manoeuvring between consumerism, socio-cultural influence and the overestimation of the body appearance, perspectives of training for pre-and postnatal exercise, managing the balance between safe exercise and entertainment, and game-changing innovations in the fitness industry that are creating new trends and challenges.

EuropeActive is an independent not-for-profit organisation dedicated to promoting cooperation, innovation, professional standards and best practices in the fitness sector. Based in Brussels, Belgium, the organisation represents the European health and fitness sector at the EU level.