A new research conducted by Wexer has revealed that virtual fitness classes can significantly increase member acquisition, engagement and retention at gyms and fitness clubs.
Virtual fitness classes can significantly drive member engagement and retention at fitness clubs, according to a new research released by Wexer earlier this week. The leading provider of virtual fitness and cycling classes surveyed 1,400 members and found that 52.2% of members participating in virtual classes go to the gym three or more times a week and spend more time working out than members who do not take these classes. 21% of virtual users have had a gym membership for more than a year, compared to only 15% of non-virtual users.
The number of group exercise classes available at the gym was the key factor that influenced more than a half (six out of 10) of the members surveyed in their decision to get a membership. Four out of these six named virtual fitness classes as their main reason for joining.
Virtual classes have gained in popularity in the last three years. Only 5% of these classes had more than seven participants in 2014. In 2016, the number grew to 55% of the classes. 75.7% of the members who were not participating in virtual classes said that they were likely to try them out in the future.
Wexer's research also investigated the most popular categories of virtual classes. Cardio HIIT was the top choice for 67% of users, while mind-body has gained a considerable following in recent years, with 44% users selecting it as their favourite type of virtual workout, compared to 38% in 2014.
Wexer Virtual is a leading provider of virtual classes that help health and fitness clubs generate value around the clock in their fitness and cycling studios. The company's extended library of group exercise and cycling classes helps clubs reduce downtime and offer a highly engaging and truly cinematic experience to their members. Wexer's technology is easy to use and integrates well with other technologies. It is used by clubs in more than 35 countries worldwide. In addition to virtual fitness classes, the company offers the Wexer Trainer, a gym floor product that helps gyms activate their functional space, and Wexer Mobile, an app that allows users to stream live and pre-recorded virtual classes anywhere, at any time.